Commercial Potential - How Much Better

Most people hate (or, at least, avoid) change. They definitely have to perceive the benefit(s) of adopting a new option (e.g., invention) before adoption occurs. For this reason, something about the invention must be clearly better than present solutions. An invention can be better than other options because it is less expensive, more effective, less polluting, etcetera.


Return to Home

© 1998-2003 Robert M. Hunter PLLC