New ideas are "sold" - they are not "bought." Regardless of what you have heard, people do not beat a path to the door of inventors. First, decision-makers in your organization will have to be convinced that investment in further development and protection of your invention makes sense. Eventually, someone will have to sell your idea to potential users. To be successful, your sales force will need to understand the advantages/benefits your invention provides. This is your chance to help them.